POSITION DESCRIPTION

Position Title: MARKETING MANAGER

Position Classification:

Reports to: Commercial Lines Manager

Primary Function: To be responsible for all functions performed in the Marketing Unit and to ensure that the unit is proving prompt, accurate and courteous service to insureds, sales representatives and insurance companies at the most economical cost.

Supporting Functions:

1. To market to the insurance companies all new business to the agency, as well as, renewal exception accounts on an as needed basis, and prepare proposals for delivery to customers.
2. To assist in the selection of all new employees in the unit.
3. To be responsible for the training of all new employees in the unit.
4. To be responsible for the quality of work produced in the unit.
5. To sort, review and distribute all incoming work to the unit.
6. To communicate all changes in the insurance marketplace to the Commercial Lines Department, as well as, the Sales Department.
7. To ensure that all systems, procedures and insurance company regulations are adhered to by the unit.
8. To evaluate employees' performance on a semi-annual basis.
9. To ensure that unit work load is completed during the week it is received.
10. To prepare, analyze and submit to management, work and service control reports that communicate work received and work processed on a weekly basis.
11. To perform special projects upon management's request.
12. Manage implement all marketing campaigns
13. Email marketing
14. Promotions
15. Market trends
16. Initiate and target new business accounts
17. Persuasive writing
18. Understand up-sell potential
19. Ability to analyze problems, and to develop and implement plans to resolve problems
20. Working knowledge of Word, Excel and web browsing for research purposes
21. Creating presentations, powerpoint, etc.
22. Expertise with photoshop, Illustrator, In Design and/ or design programs
23. Basic Web/HTML knowledge - Flash knowledge a plus
24. Excellent communication skills
25. Ability to demonstrate both creativity and brand strategy
26. Ability to build and analyze models to forecast and track results
27. Ability to develop marketing strategies for products and carriers
28. Competitive response strategy
29. Direct marketing
30. Experience in putting together seminars, lectures, industry meetings/conferences
31. Gather and interpret data to determine the effectiveness of marketing campaigns and channels, market strength.
32. To set up and maintain a product and application file system for the agency's various markets.
33. To perform duties of a Marketing Representative for selected accounts.
34. To understand and successfully use agency automation.
35. To adhere to agency attendance policy.